Making the Case

How can you explain the scope of what your nonprofit is doing in a creative, interesting way that gets rid of the overwhelming nature of too many facts and figures?

Time No. 3: Never forget the emotion
Your case statement doesn't have to be the plot for the next Hallmark commercial, but that doesn't mean you shouldn't engage your reader's heart along with his or her head. From the very first paragraph, get your reader feeling like part of the story. Share the need as well as your success so far, showing how your nonprofit is a reason for the good news.

These stories are the Reader's Digest Condensed Book version, to be sure, but they still need to paint enough of a picture that your reader feels like he or she is standing right next to the person you are talking about.