Making the Case
The why and what of a case statement.
Photos can be used to convey your story, too. A few well-chosen photos that pull the reader into the case can truly be worth 1,000 words.
This isn't a complete list of everything you need to know about writing a case statement, but these issues seem to be what trips us up most often. We're good at including our mission and our funding needs, but not as good when it comes to making our reader hungry to be part of our solution.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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