Making the Case
The why and what of a case statement.
Why write a case statement? It's a wonderful tool for communicating and fundraising, and it can help you recapture the excitement you had before the pressure of "work" overtook the joy of "mission." Taking the time to articulate a "case for support" is one of the best ways to wrap your mind around what it is your nonprofit does — and what about it is marketable to potential donors.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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