Things to Consider This Week (A-E)

It's a fact of fundraising that some donors only give once and never again. Others give multiple times but then stop giving. But just because that's reality, fundraisers should never calmly accept it. Instead, we need to fight to the death to keep our donors, using the weapons of creative strategies that are designed to retain or re-acquire our donors.
For the next few weeks, I'll be wandering through the alphabet, giving you a few ideas to consider as you strategize to combat donor loss. So, let's get started!