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We also can forget that donors are not waking up thinking about our nonprofit and going to bed with our logo dancing in their minds. We need to thank them, tell them about a need and ask them to help meet it. Are you communicating enough to your donors so they know your needs and how they can help?
While every idea I list won't apply to your nonprofit, think about A, B, C, D and E this week. Are any of these ideas worth putting some strategic thought into? Donors are the lifeblood of our organization. Let's never give them up without a fight.
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Pamela Barden
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Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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