Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
A is for attrition
Attrition, or donor churn, is alive and well at every nonprofit. Donors are dying, moving away, transferring their support to other causes or just plain losing interest. Knowing what your rate of attrition is for the past three to five years, and if it's going up, down or staying the same, is the first step to managing this inevitable problem.
0 Comments
View Comments
E
T
Pamela Barden
Author's page
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
Related Content
Comments