Things to Consider This Week (A-E)

Once you know your attrition rate, another "A" kicks in — acquisition. How are you going to replace those donors that you simply can't salvage, no matter how hard you try? (And you are trying, right? You do have a strategy for lapsed recovery, don't you?)

In my experience, the best way to convince a board and senior management that you need to invest in acquisition is to show them a worsening trend in your attrition rate. So this week, if you don't know your attrition rate, take steps to calculate this critical statistic.