Things to Consider This Week (A-E)
A fundraiser's stroll through the alphabet
B is for boredom
I have long contended that some donors stop giving (causing growing attrition) because we bore them to death. Decide if your organization is guilty by first laying out the last year's worth of newsletters, direct-mail packages and other mailings on the table. Surround them with printouts of your e-communications.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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