Things to Consider This Week (A-E)
A fundraiser's stroll through the alphabet
Then step back a few feet and take a bird's-eye view of what your donors see month after month. Is it exciting? Or is it predictable enough to become "white noise" in the lives of your donors? Change for change's sake isn't the goal here, but consider if your communications are varied enough to keep your donors engaged.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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