Things to Consider This Week (A-E)
A fundraiser's stroll through the alphabet
C is for convenience
Now, take a look at your online donation page, your printed reply cards and any other method you provide for a donor to make a gift. Are you inadvertently hurting response by sacrificing convenience for your donors for easier processing or a savings of a few cents by using smaller paper?
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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