Things to Consider This Week (A-E)

When the ask on the reply form is so small a donor can't read it without a magnifying glass, it's time to free up space for a larger font by moving some of the corporate copy to the back or even using a larger form. And if making a donation online requires going through multiple pages and entering more details than are required to get a mortgage, you need to come up with a streamlined system. (Wonder how you stack up? Go online and give small donations to a few nonprofits you admire or who are your competitors. How's the experience?)