Things to Consider This Week (A-E)

Don't drive away potential donors by making it too inconvenient to donate to you. Some will give up and never come back.

D is for dollars
Are you telling your donor what a gift of $25 or $100 can do? Have you worked with your program staff and accounting team to figure this out? Many donors don't want to give donations that (in their minds) go into a black hole; they want to support something tangible and know what it is they are making possible.