Things to Consider This Week (A-E)

It's a constant struggle to provide this level of detail, and "undesignated dollars" are the desire of almost every nonprofit. But many donors want specificity. So do you need to forge a compromise that everyone in your office can live with and give your donors a clear offer?

E is for enough
Are you giving your donors enough opportunities to become loyal donors? My experience is that a first-time donor who doesn't give a second gift in 90 days will never give again. Your experience may be different, but the important thing is — do you know your organization's "point of no return"? If it's 60 or 90 days, you can't wait months to build the relationship and make another ask.