Thinking Pink: Things to Consider When Considering Cause-Related Marketing

The role of marketing is to invest dollars where they will result in more sales. So, if they invest in a cause-related marketing agreement with your organization, how is that going to boost their sales? Do you have a core of donors who match a demographic that the company wants to penetrate? Can you offer access to your mailing list in exchange for its advertising investment? What about any agreements with your donors about sharing their data?