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Think locally
National chains often have official charities they support, and their local franchises can't add any others without risking the wrath of "corporate." So begin with local companies that don't have these kinds of restrictions.
Even these smaller companies expect a return on their investment. Do they have suggestions of what would make the arrangement favorable to them? Don't agree to anything immediately, but ask for their ideas and then go back to the office and discuss if this is something you are prepared to offer.
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Pamela Barden
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Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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