Thinking Pink: Things to Consider When Considering Cause-Related Marketing

If nothing else, use the "open door" to encourage future support. If these companies aren't interested in a cause-related marketing opportunity, suggest that they consider donating gifts-in-kind (a gift card, for example) as auction items or door prizes for your next event.

Yes, my corner of the world has gone pink for the month of October. But when seeing so much of it makes your nonprofits see another color — green (as in dollars) — don't forget to think through your half of the equation in a cause-related marketing opportunity before you try to woo a partner.