Turning Giving USA Into 'Giving to My Organization'

Each year, I look forward to the release of the annual Giving USA report. It's both interesting to read the giving trends and comforting to see that many of the same rules still apply, even in our quickly changing world.
But does it really have any meaning for the fundraiser working alone or with only a few other colleagues, trying to invest time and money to make the most difference for your mission? Or even the fundraiser in a large shop, concerned about a specific niche of fundraising? All of us barely have time to get everything done that is on our daily task lists, let alone worry about the other 1.08 million nonprofits in the United States.