Turning Giving USA Into 'Giving to My Organization'
Applying the findings to change your world.
Don't despair. Following are four key principles from Giving USA and how we can apply this information to make our fundraising better for the remainder of 2012.
Principle No. 1: People
That's it? Yes, the secret is "people." Each year, Giving USA looks at who gives. And every year — 2011 was no exception — individuals give the vast majority of dollars. If you add individual giving, bequests (which are gifts from individuals who have passed on) and family foundation giving (again, these are individuals, simply using another vehicle to give), men and women give approximately 88 percent of all contributions.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
Related Content
Comments
