Turning Giving USA Into 'Giving to My Organization'
Applying the findings to change your world.
Not sure where to focus your efforts? Focus on people. Talk to people. Write letters and e-mails to people. Visit people. Stop worrying about this giant corporation or that anonymous foundation you can't penetrate. Start building relationships with people. Your income will grow when you focus your work on the segment of the donor base that gives the majority of the money nonprofits receive.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
Related Content
Comments
