Turning Giving USA Into 'Giving to My Organization'
Applying the findings to change your world.
Principle No. 3: Engage
Giving USA included an interesting chart in its webinar presentation showing rates of volunteerism. As nonprofits have found, philanthropy has a direct relationship to volunteering. People who volunteer frequently become donors and are often the best donors, both now and for planned gifts. This is true across all ages, but especially for younger donor segments. Now is the time to engage Generations X and Y.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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