Turning Giving USA Into 'Giving to My Organization'
Applying the findings to change your world.
Just thinking out loud here … If you're a national organization or one that has donors scattered across the country, why not start an ambassador program and train baby boomer retirees who enjoy travelling to meet with and present your work to far-flung donors whom you may not be able to visit yourself? You can't fully abdicate your responsibility for making the ask, but these ambassadors can play an important role for your nonprofit. Do you have other ideas for engaging baby boomers? Use the comment section below to share them with other readers.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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