Turning Giving USA Into 'Giving to My Organization'
Applying the findings to change your world.
Principle No. 4: Read and ask 'what?'
I encourage you to go to Giving USA's website and download a free copy of the Giving USA 2012 Executive Summary. Read it (or at least pages 4 to 22) and ask yourself, "What?" "What does this information mean to me and my organization? What three things should I do differently today as a result of these findings? What will be different in 2013 as a result?"
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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