F, G, H, I and J — 'Vitamins' for Building Strong Fundraising
An alphabet's worth of things every fundraiser should care about (Part 2).
Last week, I suggested five concepts to consider in your fundraising program to help fight that inevitable — but tragic — fact of fundraising life: donors who stop giving. These were attrition, boredom, convenience, dollars and enough.
Continuing our journey through the alphabet, here are five more things to pay attention to as you do your work as a fundraiser this week and passionately share your organization's mission with supporters and prospects.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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