F, G, H, I and J — 'Vitamins' for Building Strong Fundraising
An alphabet's worth of things every fundraiser should care about (Part 2).
G is for gift array
Offering donors an array of donation amounts on reply forms, landing pages and other fundraising pieces can help a donor make a decision to give and even upgrade her giving. Only listing "$____" puts the onus on the donor to choose an amount; offering a gift array instead can show him or her what specific amounts can do by tying an amount in to a specific project or activity.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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