F, G, H, I and J — 'Vitamins' for Building Strong Fundraising
An alphabet's worth of things every fundraiser should care about (Part 2).
Make sure your key information is positioned to gain the maximum amount of attention. Don't hide your "donate now" button, for example, or put the most important information for a donor on the inside panel of a brochure.
I is for integrity
Do your donors trust you? Have you consistently delivered on your promises? When you say you are going to use their gifts to accomplish X, does X really happen?
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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