F, G, H, I and J — 'Vitamins' for Building Strong Fundraising
An alphabet's worth of things every fundraiser should care about (Part 2).
The news is filled with tales of nonprofits that failed to deliver. Unfortunately, some donors hear one report and decide all nonprofits are dishonest. Constantly telling your donors (and showing evidence) that you are delivering on your commitments is an important way to prove to them that you are trustworthy — and worthy of their support.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
Related Content
Comments
