F, G, H, I and J — 'Vitamins' for Building Strong Fundraising
An alphabet's worth of things every fundraiser should care about (Part 2).
While "Honest Nonprofit Invests Donor Money Wisely to Help Change the World" may never be the lead story on the evening news, make it "the story" with your donors. Photos, quotes from people who benefit from your work and third-party endorsements are three ways to provide proof.
J is for jargon
When your donors read your website, mail or e-communications, are they wishing they had a dictionary that could unlock all the mystery terms you use? Are you trying so hard to sound like an expert in your field that you have become noncommunicative?
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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