F, G, H, I and J — 'Vitamins' for Building Strong Fundraising
An alphabet's worth of things every fundraiser should care about (Part 2).
Acronyms and technical terms that aren't common knowledge don't belong in your fundraising. You don't have to "dumb down" your messaging, but make sure the average person reading it actually can understand it.
Run your work this week through the filter of frequency, gift array, hot spots, integrity and jargon. Are there places that you can improve your messaging so you are communicating better with your donors?
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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