What Can K, L, M, N and O Teach Us?
An alphabet’s worth of things every fundraiser should care about (Part 3).
O is for opportunity
That’s as in “Never miss an opportunity …” And frankly, too many nonprofits are doing just that. A few years back, I read a newsletter from a major nonprofit about a project that totally connected with me. I immediately decided to give a gift to that project. But alas, the reply form only allowed me to give undesignated, and there was no link to go online and support that project. Needless to say, that organization lost my donation that day.
- Companies:
- Masterworks
- People Magazine
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
Related Content
Comments
