What Can K, L, M, N and O Teach Us?
An alphabet’s worth of things every fundraiser should care about (Part 3).
Put envelopes in most, if not all, of your mailings, including annual reports, annual tax receipts and newsletters. You may not choose to enclose a reply form or make an ask, but if you provide an envelope, you just might get unexpected gifts.
Are you giving your donors plenty of opportunities to respond to what they want, when they are ready and from where there are?
- Companies:
- Masterworks
- People Magazine
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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