What Can K, L, M, N and O Teach Us?
An alphabet’s worth of things every fundraiser should care about (Part 3).
Special thanks to Sue Pargman, senior copywriter at Masterworks! She took on my challenge last week and provided suggestions for all five letters. So, welcome Sue, my co-author for this article. I’ll be sharing some of her thoughts along with mine. So with that, let’s look at K, L, M, N and O. (You can view A-E here and F-J here.)
- Companies:
- Masterworks
- People Magazine
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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