What Can K, L, M, N and O Teach Us?
An alphabet’s worth of things every fundraiser should care about (Part 3).
Also, don’t assume proven fundraising tactics won’t work on your donors because they are “different” from all the other donors in the universe. Studies show that the best donors to one nonprofit are most likely also giving to one, two or more other organizations. They respond to best practices, which are called “best practices” because they have been proven to lift response time and time again. Test — don’t assume.
- Companies:
- Masterworks
- People Magazine
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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