What Can K, L, M, N and O Teach Us?

And don’t neglect increasing your knowledge about fundraising. There are great conferences, like the upcoming one sponsored by FundRaising Success — the Engage Conference — webinars (many free or low-cost), whitepapers available for download, etc. Keep learning!

L is for listen
Your donors are constantly talking to you, even when they are silent. (“Just why did Mrs. Smith stop donating after giving consistently for five years?”) Read their notes, talk to them on the phone and visit with them (not just the major donors). Knowing who you are talking to in your fundraising is essential if you’re going to communicate, and hearing from them what they truly love about your work helps you message around what’s important to your donors, not just to your internal audiences. Knowledge of your donors is a powerful tool!