What Can K, L, M, N and O Teach Us?

Sue had a great suggestion for “L,” as well: “Leave out the unnecessary details.” We don’t need to tell our donors everything. I contend the length of the copy isn’t as important as whether or not it keeps moving. Edit aggressively, and take out the “nice to know” that isn’t “need to know.”

M is for maximize
Whether it’s your budget, your website or anything else in fundraising, look for ways to maximize its value. For example, you’re paying First Class postage to mail a receipt; are you filling that envelope with important messages (reminders about memorial gifts, bequest requests, late-breaking news, etc.) right up to the one-ounce point?