What Can K, L, M, N and O Teach Us?
An alphabet’s worth of things every fundraiser should care about (Part 3).
Are you showcasing your greatest stories and photos both on your website and in your communications? Never assume they have already been seen and read by your donors; different people look at different mediums at different times. Which is a perfect segue into Sue’s “M” — mobile.
She wrote, “People are checking your Internet site and e-mails on their mobile devices. Format to load quickly and fit a small screen.”
- Companies:
- Masterworks
- People Magazine
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
Related Content
Comments
