What Can K, L, M, N and O Teach Us?
An alphabet’s worth of things every fundraiser should care about (Part 3).
Great advice! Maximize as many of the formats you can so your donors can find you and “hear” from you where they are.
N is for need
I came up with a few ideas for “N,” but nothing beats Sue’s suggestion: Need. Yes, you need money. But that’s not the “need” to focus on. What does your donor need? Sue suggested that he or she wants to feel recognized, appreciated and significant.
- Companies:
- Masterworks
- People Magazine
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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