What Can K, L, M, N and O Teach Us?
An alphabet’s worth of things every fundraiser should care about (Part 3).
You should constantly consider those needs when writing copy for e-mails, direct-mail letters, acknowledgments, even requests for support from foundations and corporations.
One way we can do this is remember that we are talking to a single person, not to the “masses out there in DonorLand.” Keep focused on your donor’s needs, and he or she will be more likely to help meet your need for support.
- Companies:
- Masterworks
- People Magazine
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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