What I Learned On My Spring Vacation (Part 1)
Lessons from Brazil's nonprofit community
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Association%20of%20Fundraising%20Professionals<%2Fa>,%20visiting%20non-government%20organizations%20in%20Brazil%20as%20People%20to%20People<%2Fa>%20citizen%20ambassadors.%20Our%20goal%20was%20to%20learn%20from%20our%20colleagues%20in%20Brazil,%20a%20country%20experiencing%20rapid%20economic%20development,%20about%20the%20fundraising%20challenges%20they%20are%20facing.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.nonprofitpro.com%2Farticle%2Fpamela-barden-what-i-learned-on-my-spring-vacation-part-1%2F" target="_blank" class="email" data-post-id="4620" type="icon_link">
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What can you add to your fundraising mix that has potential to grow and add additional stability to your funding base? There's no perfect balance, but diversification can help prevent downsizing when one funding source diminishes for any reason.
If you want something to go viral, you may have to step out of your comfort zone
SOS Mata Atlantica (SOS Atlantic Rainforest) has a goal of planting 1 million trees a year in areas that have been deforested over the decades. It is the largest environmental organization in Brazil, and has four fundraisers on staff.
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Pamela Barden
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Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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