What I Learned On My Spring Vacation (Part 1)
Lessons from Brazil's nonprofit community
SOS Mata Atlantica decided it wanted to give a positive message to children and teens about the environment (not "don't do this," but instead, "here's something you can do"). Its goal was to create something that would go viral and bring a lot of attention to their cause.
The agency it was working with came back with something that, frankly, was a bit "out there," even for the edgy staff at SOS Mata Atlantica. But they decided to take a risk - and it worked. Take a minute to watch the advertisement; you may end up laughing or shaking your head - but I think it will be memorable either way.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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