What I Learned On My Spring Vacation (Part 2)
Lessons from Brazil's Nonprofit Community
In Part 1 of this series of two articles, I shared three learnings from my participation as an Association of Fundraising Professionals delegate on a People to People citizen ambassador trip to Brazil. Those first three learnings were:
- Start where the people you want to serve already are.
- Diversify.
- If you want something to go viral, you may have to step out of your comfort zone.
So, be honest — what did you think about the video done by SOS Mata Atlantica? Did it make you say "Wow!" or "Yuck!"?
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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