What I Learned On My Spring Vacation (Part 2)
Lessons from Brazil's Nonprofit Community
The fourth learning from this trip also comes from SOS Mata Atlantica Foundation, but is a bit less "in your face."
Simplify your brand
A few years ago, the staff at SOS Mata Atlantica looked at all its programs and realized that it had 14 different brands. These were all good programs, but it was challenging to communicate the scope of the work since everything had its own identity.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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