What It Takes to be a Fundraiser
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I'm curious
Do you go out of your way to experience your program in action every so often so you can understand it better? Do you wonder what would happen if you changed the teaser on the carrier envelope or called a donor just to say "thank you"? Do you look at the past results and dream about ways you can improve them and therefore be able to do more good? A successful fundraiser isn't resting on his or her last fiscal year's accomplishments. Instead, he or she is mentally exploring the next opportunity to do even better.
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Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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