What You 'Think' in Fundraising Can Kill You
Or at least destroy your results.
Sometimes we forget. We forget that the whole world isn't just like us. We forget that fundraising efforts are often appreciated by our donors. They care about our work and are glad when they are able to help us accomplish more.
And sometimes we forget that what we think may not be reality. We let our opinions and personal preferences influence our fundraising. That's not always bad, but there are at least five circumstances where what we think can hurt our fundraising success.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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