What You 'Think' in Fundraising Can Kill You

Need further proof? This same copywriter had a two-page acquisition control letter for a national charity. Nothing was beating that control. So, he increased the font size to 13.5, widened the margins and added some subheads to lengthen the letter to four pages. Finally, he beat the control.

Fatal thought No. 2: Baby boomers won't respond to digital fundraising
Contrary to popular belief among some millennials, baby boomers are pretty tech savvy. There were 76 million people born between 1946 and 1964 (currently age 48 to 66). Three in four use the Internet, and their Facebook use increased nearly 60 percent in just one year (2010 to 2011).