What You 'Think' in Fundraising Can Kill You
Or at least destroy your results.
Need further proof? The Pew Internet and American Life Project found that while baby boomers — especially the older half — have less technology than younger Americans, 86 percent of younger boomers and 84 percent of older ones own cell phones; 65 percent/64 percent own desktop computers; 49 percent/43 percent own laptop computers; and 4 percent/3 percent own tablets (compared to just 5 percent of millennials. Come on, baby boomers, with just a little work, we can beat them!!).
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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