What You 'Think' in Fundraising Can Kill You
Or at least destroy your results.
But so does direct mail. It's still the heavyweight champ in terms of pulling in new donors and ongoing contributions. Let's accept reality: It's not one or the other — nonprofits need both.
Fatal thought No. 4: We don't want to wear out our donors
Sometimes we think that we are talking to our donors too much. They're going to get tired of us. We need to give them "time off for good behavior."
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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