What You 'Think' in Fundraising Can Kill You
Or at least destroy your results.
I'm not a proponent of asking for money every few days (or even weeks). But I am a strong believer (based on results) of a consistent communication program that combines asking for support with reporting on successes.
If your donors aren't hearing from you, they probably aren't thinking about you. It's your job to build and maintain a relationship. That's hard to do when you only reach out every few months.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
Related Content
Comments
