What You 'Think' in Fundraising Can Kill You
Or at least destroy your results.
Fatal thought No. 5: Let's talk about success, not that icky need stuff
We can get a bit squeamish. After all, our donors know that people are hungry, animals are being abused and the environment is under attack. Let's talk about our successes, and donors will celebrate them with us and give more! Right?
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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