What You 'Think' in Fundraising Can Kill You
Or at least destroy your results.
Wrong! Generally, donors give to need. (I say generally because I am sure someone has done a test that will prove me wrong.) They like to fix problems, so give them the opportunity by telling them what big difference will occur if they donate to you. Tell them about success in newsletters, annual reports and the like — but don't neglect selling them on helping you by sharing the need.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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