What Your Donors Never Tell You
The good news and bad news that's never heard.
Donors communicate with us constantly. They e-mail us, write us, call us or even stop to chat if they see us around town. We hear what they like and what they don't like, and often they have suggestions for us.
But there are some things donors (usually) don't say — at least not verbally. But "listening" to these messages can improve your fundraising results and your decision-making. Let's listen in on a few unspoken donor comments.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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